@INPROCEEDINGS{Shannon2009,
  author = {Ross Shannon, Matthew Stabeler,  Aaron Quigley},
  title = {Profiling and targeting opportunities in pervasive advertising},
  booktitle = {1st Workshop on Pervasive Advertising},
  year = {2009},
  volume = {1},
  number = {1},
  address = {Nara, Japan},
  month = {May},
  organization = {Pervasive 2009},
  abstract = {Pervasive computing has created a need to profile users of these systems
	in a way never required in traditional computing. To pursue many
	of the commonly expected goals of pervasive advertising, we also
	need rich sources of profile information to build up a model of a
	user’s identity and so target ads to them more effectively. We present
	an advertising platform that uses information gleaned from a person’s
	Facebook profile to target personalised ads to them in a pervasive
	environment.
	
	Our system uses the existing Facebook application platform and has
	tunable privacy settings. Secondly, we propose a new class of advertisements
	that are made possible with this platform.},
  timestamp = {2009.02.25}
}